Lime Crime’s Velvetines Lipstick is known as the matte that started the trend for this coveted finish. This innovative formula takes inspiration from the humble rose as the label’s founder Doe Deere used to stick flower petals to her lips as a child to get that rich look. Highly pigmented, each shade glides effortlessly across the lips, drying with a velvety finish that lasts for hours – even after eating.